443. The NIL Advantage & Building Custom AI w/ Digger Earles, Laborde Earles

[00:00] I heard someone on this podcast or maybe it was even me that told you that on my death
[00:05] that I want my kids to know I love them, I want my wife to know I love them and I want
[00:08] to know how many cases we saw in that day, right?
[00:11] Top line metrics feel great, but many numbers don't pay the bills.
[00:16] At the end of the year, when you start looking at projecting revenue, it's a really big number
[00:20] you also need to consider and that's closed without fee.
[00:24] If you sign up, 100 cases, but only 75 pay, then you need to know that, right?
[00:29] Having the right data truly changes everything, and today's guest understands that as well as anybody.
[00:34] Today, we're bringing back digger urls.
[00:36] He has helped build the Lord urls injury lawyers on one of the largest firms on Louisiana.
[00:41] With seven offices, over 30 attorneys, no one billion dollars per covered for their clients.
[00:45] Digger knows exactly what it takes to scale.
[00:48] And I tell people all the time, you know, watch the kilo meal, where's rebarks, or what
[00:52] how Peyton Manning stands there with Papa John or State Form has Aaron Rogers because it works.
[00:57] That's why.
[01:03] This is Personal and Dream Astro Mind.
[01:05] I'm Chris Striar, founder and CEO of rankings.io, the Elite Performance Marketing Agency for Personal and Dream Law firms.
[01:11] Today I'm pumped to announce that our guest, Digger Earl, so we're speaking live at PemCon this year.
[01:15] October 4th through 6 in Scottsdale, Arizona.
[01:18] He'll be diving deep into NIL,
[01:21] name image and likeness deals
[01:22] to help you dominate your market.
[01:24] In this episode, we're talking about building in house AI.
[01:27] Why reducing attorney case loads
[01:29] to actually maximize his fees
[01:30] and the numbers you actually need to be tracking.
[01:33] Let's get into it.
[01:35] Hey guys, I got one of my favorite humans back
[01:37] on the show, Digger Earl's Welcome Back.
[01:40] Yeah, thanks Chris, glad to be back.
[01:42] And you know, I know we talked just back in November,
[01:45] but I always like to start with a win,
[01:47] What's something recent, the firm,
[01:49] succeeded about your fired up about?
[01:51] Yeah, so I guess one thing I'm really excited about is,
[01:55] all the AI craze sweeping the world these days.
[02:00] A lot of changes in the legal community,
[02:02] lots of different AI products come into market.
[02:05] We've tested a bunch of products.
[02:07] We reached out to some colleges
[02:09] and hired our own AI in-house data guru.
[02:14] I don't know, he's exact title, but he has his doctorate in artificial intelligence and he's
[02:22] helping us do some pretty amazing things with our own in-house data and our own workflows
[02:27] and how their systems and processes are moving along.
[02:30] So as a huge win for us, we saw the need, we went out and got it and it's already proven
[02:36] to be beneficial to us and just a wonderful, wonderful home run for us.
[02:41] That's amazing and I know I joked with you before that I creep all the company profus and I I
[02:45] Know to sim on the on the team are you guys looking at like where you're gonna date a warehouse
[02:51] I'm gonna do a big query. It's no flake like have you got into the weeds there?
[02:55] I mean to me that seems like one of the biggest
[02:59] hurdle slash opportunities for the law firms
[03:03] Yes, so he is into the he's deep into the weeds already
[03:07] he hit the ground running, he started with in our mail room, just creating a workflow through
[03:13] AI software that automatically populates the files as the mail comes in.
[03:17] So that was a huge home run for us.
[03:20] And I guess the power of what he does or what his background is, he was pretty flawless
[03:26] project, right?
[03:27] It would pretty quickly and much more quickly than any other software implementation
[03:31] that we've ever done before.
[03:33] So he's moved on to the next project and we're looking at how we can streamline those workflows
[03:39] and become even more efficient than we already are.
[03:42] Let me ask you a question that's kind of taught, I just thought of this.
[03:46] Having the AI specialist in the office, is it like, oh shit, this guy's like about to automate
[03:54] my role or like how is the team felt with his presence in the office?
[03:59] Yeah, that's a great question, Chris, and so far we haven't been met with that feedback.
[04:05] It's more people are excited to learn from him and see how he can make them more efficient in their roles or how he can help them in their roles.
[04:13] If I would leave him alone, he would be much better off, but I keep pulling him into projects.
[04:17] I'm starting a trial next week, and he's helped me really comb through piles and piles and piles of medical records and data and expert reports.
[04:27] And we're utilizing AI for our jury van R.
[04:32] Next week, we've done a lot of background work on the panel.
[04:36] And just I'm amazed at what he's brought to the table so far.
[04:40] Have them a custom AI expert in how it gives a bigger,
[04:43] a massive operational advantage in the courtroom and the back office.
[04:46] But technology is only as effective as the business strategy driving it.
[04:50] A lot of firms fall into the trap of thinking that more volume automatically equals more revenue.
[04:55] Up next, we talk about how to dig your build a route around is for using name image and likeness deals.
[05:01] I'm also excited.
[05:02] You're going to be speaking of PemCon this year.
[05:04] So you're talking about NIL, name image likeness, professional athletes, the partnerships and
[05:11] kind of some of the things that you've done in that space that's had an impact on your marketing.
[05:17] You know, maybe just a little preview of what you're going to talk about.
[05:22] Talk to me about some of these deals that you've done, maybe the impact.
[05:25] Yeah, so a lot of changes in the world with the NIO world right now.
[05:29] We were with professional athletes and celebrity endorsements before NIO became legal and then
[05:35] with the NIO sweeping the nation.
[05:39] We jumped in the NIO world as well.
[05:41] And I tell people all the time, you know, watch the kilo nil, where's rebox or rebox,
[05:46] or kilo nil and rebox, or while patentmaning stands there with Papa John or state form
[05:51] has Aaron Rogers, because it works.
[05:54] That's why.
[05:55] And we kind of picked up on that.
[05:56] We partnered with Alvin Cameroon, his rookie year, and we saw that really take off and rolled
[06:02] into an older Saints legend quarterback, Bobby A. Bear, and then to take some heel and
[06:08] Jamal Williams, and we partnered with some NIO deals with LSU athletes and it's proven to be
[06:15] very beneficial for our brand.
[06:18] And it's wild.
[06:19] That someone would choose a lawyer based on who they associate themselves with, but just look
[06:24] the business world and it's why it's a library endorsements is such a big deal.
[06:28] Hi, Greek, 1,000 percent.
[06:29] I mean, there's a reason why Patrick Mellon was a state farm.
[06:32] I mean, that there was a reason because people like Patrick Mellon was in the nature of
[06:35] their thinking.
[06:36] Let me go with state farm on the opposite side.
[06:39] It's wild to think that you get credibility just for standing on TV or social media with
[06:44] the NFL player.
[06:46] But you do.
[06:47] I mean, Louisiana, football, Christ, South and people hold these athletes.
[06:54] the superhero's and to have them give the public their vote of confidence or kind of
[06:59] endorse me in some sort of way just by being on the commercials with me is it's amazing.
[07:04] It's really cool.
[07:05] We really proud to have kind of pioneered that in the legal world when I started doing it
[07:09] without in Comeria years ago.
[07:11] No one else was really doing that.
[07:13] Now, I mean, imitation is the best form of flattery.
[07:16] Right.
[07:17] Some other lawyers throughout Louisiana have started to bring athletes on to their,
[07:23] they're marketing campaigns, but anyway, it's good stuff.
[07:28] Let me ask you this, just touching on it.
[07:31] I see a lot of firms will try to do the full team,
[07:35] and even with the player route.
[07:37] I think we buy from people,
[07:39] like there's the emotional, the relationship there,
[07:43] a lot of times too, there's fans like me like that.
[07:46] When a player moves, I go to that team
[07:49] because I'm falling the player,
[07:51] have you thought about that strategy of the individual versus the team?
[07:55] Because I know these licensing deals are massively expensive for the team stuff.
[08:00] The team stuff, the licensing deal is negotiating with the NFL or the NBA or some real
[08:07] players there, Chris.
[08:09] We felt that it focusing on the individual player was more of a connection to the fan base, right?
[08:18] instead of just a team or a brand being able to connect with an athlete and have those athletes
[08:24] participate instead of just using the NFL and NBA teams logo or brand and commercials
[08:30] or name in the commercials. You have that athlete themselves coming and make appearances and
[08:36] make commercials and let's a public kind of see-behind the scenes who they are underneath that
[08:40] helmet. I like that. It makes it make it real. It can see them laugh at the
[08:45] your association right next to them and I've seen some of the commercials amazing.
[08:53] I am the worst design critic. You know, I look at my website today. I like it.
[08:57] Look at the next day that I hate it. And I look at your guys' website. I think your website
[09:01] is phenomenal. But one of the things that genuinely need that one of the things is I like
[09:07] It's not stuffy, right?
[09:10] It's like you guys are in jeans, you're doing the flex, right?
[09:14] You're smiling, you got the, like everybody's in the pool,
[09:17] you know, like your professional tire,
[09:19] but it's not like the suits, like with, you know,
[09:22] the one guy standing with the frown on his face.
[09:24] You're like, you look approachable.
[09:25] One of the reasons we partnered with athletes
[09:28] in our marketing campaign is how do you be different?
[09:30] How do you stand out?
[09:31] You know, years ago, every lower commercial on TV
[09:34] was the lawyer and a stuffy law library talking about how he's the greatest lawyer and he's going
[09:40] to fight for you and after 20 lawyer commercials like that, how do you differentiate yourself
[09:45] and how do you stand out? So we came up with the NFL athlete, lawyer websites, how every
[09:50] lawyer website, we've recovered billions for you and we fight for you and we're the best for you
[09:55] and we can do this for you. Well, our website's more, this is who we're
[10:00] We are. Yes, we're lawyers and you'll see that side of our website. Yes, we've won billions. You'll see that side of our website
[10:05] But this is who we are as people too. And you'll see, you know, it's kind of a fun lighthearted
[10:10] Part of it as well and comments have been pretty overwhelming
[10:14] favorable
[10:15] Since the launch so it's good stuff. Everybody in the team. They just seem approachable, right? I feel I feel like comfortable. I think people get me
[10:22] Yeah, that was the idea that was that was really the idea is that the user experience when you come to that website
[10:28] if you went to, you know, if you're searching or trying to choose between lawyers in our markets and
[10:33] then you come up every law firm website kind of looks similar and you come across ours and it's like,
[10:39] hey, this guy's looked like they're serious at what they do, but they also are very relatable and
[10:44] that was the whole idea behind the user experience of the website. Well, it's working so I love it.
[10:50] on my side.com. You'll check it out.
[11:20] revenue. Diggers build a culture that completely devised industry norms, even if it wasn't
[11:25] necessarily up to him. His hyper-focused approach to client care is exactly how he turned his
[11:30] firm into a 70% referral machine and why he realized that pushing his attorneys to handle
[11:35] hundreds of files is actually leaving money on the table. I want to talk a little bit about team.
[11:41] The more I start to learn about this industry, I see the different staffing models, and it kind of
[11:46] it tells a story about the type of firm you are and a lot of these firms that process a lot
[11:51] of volume very heavy on the case managers. I've heard some comments of anywhere from,
[11:55] you know, 150 and I got tech enabled and the one thing that stood out for your firm is different,
[12:01] I didn't see any case managers. I saw pre-lit pair of Legels, and that's not to say that you
[12:07] don't care about client experience clearly you do even from the website. I mean you got a thousand
[12:11] reviews your main office 4.9 and 5 star or like glowing reviews you have a client experience
[12:16] manager. Yeah. Is it Louisiana in their direct action statue, the modified comparative,
[12:22] the one-year statue, is it like like talk to me about this decision and like how you're staffing
[12:28] versus like other firms. You've maybe walked for some of your listeners to here, but in Louisiana
[12:33] you cannot have case managers. It has to be a lawyer that said, well, you're your case or
[12:38] negotiate here. Yeah, so we have a lot of pre-litigation.
[12:43] Parallel Eagles that helps us build the files and gets them in order.
[12:47] But the pre-lit lawyers are model is separated in between pre-litigation lawyers and litigation
[12:52] lawyers. And the pre-lit cost command pre-lits get them, get them set up, get them treating,
[12:58] figure out insurance coverage, and then ultimately, try to get that case set up for policy
[13:03] limits. And if it can, then it gets pushed to the litigation guys. And they follow the
[13:07] lawsuits and litigate the case.
[13:09] But we have a customer experience manager here.
[13:13] We've mapped out our customer journey from the time the phone rings to the time the settlement
[13:17] check is placed into their hands.
[13:20] And we take it extremely serious that that customer journey from start to finish because we
[13:26] want to create fans.
[13:28] We want to create not only happy customers or happy clients, but we want to create fans that
[13:33] goes out into the community and promotes our brand and sends their family and friends to us.
[13:38] Yeah, those are the ventures. I can't remember the exact stat you told me, but the
[13:41] percentage you told me on referrals was way higher than I've heard of before. Yeah.
[13:46] Yeah, it's like 70%. Yeah, unreal. And that's that's amazing. And you want to talk to everybody's
[13:54] all this consolidation, everybody's costs go up and you're like, hey, I've got 70%. So you've got
[13:59] you got a nice motor.
[14:01] Yeah, marketing costs seem to go up every year.
[14:04] Our cax seems to increase every year, year over year.
[14:08] So, how do you combat that?
[14:10] If you compare it to spending more money, you have to spend more money,
[14:14] and there's only some excellent pull of injured people in Louisiana,
[14:18] and that pulls even shrinking, would say, for cars and just fewer wrecks.
[14:22] So, what do you do different?
[14:24] You kind of lean into your customer base that you've already built out over the years,
[14:28] the years and you take really good care of them and you stay in touch and you stay in front
[14:32] of them and you create fans or evangelists, you called them and whenever they're friends
[14:39] and family need a lawyer, they're there, you have to top of their mind.
[14:43] That's really smart and people talk about what is marketing, but marketing is everything you do.
[14:49] So you've this decline experience is marketing.
[14:52] The other thing I was going to ask about is the combating the rising cost of the front end,
[14:58] is like obviously being great litigators, right?
[15:00] You've got some amazing results for your clients.
[15:05] I guess for our audience, and this is more for audience,
[15:07] not for me, of course.
[15:10] But like what's some tips to maximize fees?
[15:12] Just in general, if you're trying to maximize
[15:15] an increase your average fees.
[15:17] Well Chris, one thing I always appreciated
[15:18] about your podcast and all the guests you've had on it
[15:21] is the guests that truly dialed into the numbers
[15:24] and the guests that really got into the details
[15:26] shared information. That's what made a interesting podcast and what made me want to listen.
[15:32] So I want to do that for you. Thank you. Thank you. Thank you. And what we have found is you get all these
[15:38] lawyers and all your lawyers just won't as many cases as they can because they think more cases
[15:43] equals more money. Right? We've kind of found that there's a as they find tuned number. You can only
[15:50] touch X amount of cases X amount of files per day. Whether you have 50 files or 500 files, you
[15:57] could only only X amount of files per day can get your attention. And that number is different
[16:02] for every lawyer, every lawyer is very different, but we try our best. There are our leadership team
[16:08] here to really find to what number these lawyers work best at, right? And the best tip that I
[16:15] I could tell you is more cases doesn't necessarily mean more money or more revenue for your firm
[16:21] or for that lawyer.
[16:22] Our lawyers are all commissioned based and so they want to work hard and settle as much
[16:28] as they can, so that was many cases they can to make more money for their families.
[16:32] And which you find and it was a tough sale at first but like hey instead of 200 cases,
[16:38] we're going to give you 75 and you're going to work the heck out of those 75 cases.
[16:43] So what do I find helps maximize those case values?
[16:47] It's fewer cases, but really focus in on attention to detail in those files.
[16:52] So amazing what you find in those files when you really dig down or have the time to really
[16:56] dig down into what the case is, who your client is, who the defendant is, what you can uncover
[17:03] when you really spend the time to focus on.
[17:05] The second part of really maximizing fees is taking them to the map.
[17:10] and look at PIVamanas, you know, these lawyers at Common and say,
[17:14] oh, well, we're gonna fight for you, we're gonna fight so hard,
[17:17] but insurance companies have amazing records and amazing data.
[17:22] And they know that when you settle 90% of your cases,
[17:27] they know when you accept less than policy limits on your cases.
[17:31] And they know who does it.
[17:33] So I'm not beating on my chest to tell you that,
[17:35] you know, I'm gonna fight harder than anybody else, whatever.
[17:38] just telling you that the devils in the details on our side and their side and they know
[17:43] who is going to stand up and take them to the end. I try a lot of cases, our firm
[17:49] draws a lot of cases, I try a lot of cases myself, I start trial next Monday. It's, it's,
[17:55] it means something to really hold them accountable and to not accept their first offer, their
[18:02] second offer or even, even their last offer, but really let take them to the jury and let's
[18:06] Super the jury has to say.
[18:07] Thank you for sharing that.
[18:08] That's incredible.
[18:10] You know, the first comment on the 75.
[18:12] I'm sure you did get pushed back in the beginning,
[18:15] but it makes me think, I can't remember
[18:17] what I was talking to is like a fine law rep.
[18:21] It's talking about how they split the territory in half.
[18:24] I think it was the St. Louis fine law rep.
[18:26] And I was like, well, did you hit your quota?
[18:29] Like, yeah, hit my quota.
[18:31] They're like, we get half your territory.
[18:32] So smart business.
[18:35] right? They just doubled their revenue and great point and I'm not saying that 75 is the magic number.
[18:43] I'm telling you, lawyer A may be rolling on all cylinders at 80 when lawyer B does his
[18:52] his or her best at 60. You know it's just it's all about them and the team they have around
[18:57] them and their systems and their processes, right? We have a lawyer who will read every word
[19:02] of every page 10 times. He can't have 100 files, right? He needs that's just his method,
[19:08] his way of doing things and it works really, really well for him, but he needs fewer files
[19:13] to be able to do that.
[19:14] Yeah, and you've got the team surrounding. You've got the pair of Legels. You've got the investigators.
[19:20] You've got all the resources. I guess a few other questions. If you're going to choose to
[19:27] to have a smaller doc in the cases.
[19:29] I know attorneys hate the word soft tissue, right?
[19:32] But like, just like, hey, we're,
[19:34] this doesn't, you know, this is an ABC,
[19:36] you know, D and like, hey, maybe the season D's now
[19:38] go to another firm like he wanna monetize, of course, right?
[19:42] Cause he's been so much to market.
[19:44] Is that naturally happening on the front end
[19:45] where you're screening a little bit more on the front end?
[19:48] No, we are, we are screening a better for,
[19:52] for losing cases, you know,
[19:53] total form hit Louisiana pretty hard in the last couple years.
[19:56] No paid no play and Louisiana used to be 15,000.
[20:00] you were born from recovering the first 15,000 dollars, where you claim if you didn't have insurance.
[20:05] Last legislative session, they up that till $200,000. So if someone doesn't have insurance,
[20:11] they have born from recovering the first 100,000 dollars of their claim. So our intake team,
[20:15] and our intake attorneys really focus on trying to figure out viable money-making cases on the front,
[20:23] instead of bogging our team down, or cases that may not ever pay a dividend in the end. For example,
[20:28] know they know play if they don't have insurance on their on their automobile when they get an accident their injuries aren't severe enough to ever get surpassed that
[20:36] hundred thousand dollar mark
[20:38] and we cut them loose
[20:39] you know pretty quickly because it
[20:41] you know if it's going to be a loser or a case that you don't make make a feel and then then you don't want to tell you team up about your team down for you know
[20:48] a mother to just for no reason
[20:51] I talked to a big name, one of the bigger attorneys in their state.
[20:58] They said they're in COVID.
[20:59] They didn't know how it was going to go.
[21:00] So they signed up all the cases that they wouldn't normally sign.
[21:04] And he was, he was cursed.
[21:05] And he's like, yeah, he didn't make money on any of those.
[21:07] And he was just afraid they're in COVID.
[21:10] I just use no pay, no play as an example of something we call and get good rid of.
[21:15] But your lower value cases, your young lawyers could cut their teeth on those lower value cases.
[21:20] And they can get a man if they're pretty
[21:22] that lawyer, they can get a man and get them set up
[21:25] and figure out the fleas on the case
[21:27] and try to expose the fleas early
[21:28] and are how to beat back the fleas
[21:30] and make the case better.
[21:32] If they're young litigation lawyers, then you know,
[21:35] you don't cut your teeth on the multimillion dollar cases
[21:37] where you really learn and fine-tune your craft
[21:40] is with the smaller cases with issues, with problems.
[21:43] That's how you become a better trial lawyers
[21:45] when you end all cases with issues.
[21:47] any dummy can handle a rear-end collision with that can back surgery and they just offer you the policy limits.
[21:54] That's not how you find two in your craft.
[21:56] Where you really get good is whenever you got problems that you have to overcome.
[22:01] And young lawyers deal with problems, make them better, better lawyers.
[22:06] Well said.
[22:07] Well said.
[22:08] One other question I had is, you know, we got a lot of EOS.
[22:11] I know you're in a lot of mastermind and see you, you're constantly growing and making improvements
[22:17] and in EOS they have track these leading indicators these KPIs make your scoreboard make your
[22:23] jumbo tron whatever it's called in your seat at like kind of the top like what what's some
[22:29] of the numbers like key numbers that you're looking at to kind of judge the health or just
[22:34] things that you're interested in and seeing. Yeah so we track and measure everything and some of the
[22:41] numbers I look every day on how many cases we saw in the very day, right? And that's all I
[22:48] used to care about is I heard someone on this podcast or maybe it was even me that told
[22:54] you that on my death that I want my kids to know I love them, I want my wife to know I love
[22:58] them and I want to know how many cases we saw in that day, right? That's all I cared about
[23:02] was how many cases we saw in the end of the year when you start looking at revenue numbers
[23:08] or projecting revenue, there's a really big number you also need to consider and that's
[23:13] closed without fee. If you sign up 100 cases but only 75 pay then you need to know that, right?
[23:20] You're not based in your financial projections on 100 cases paying, it's only 75 that pay.
[23:25] So two big numbers or sign ups and then close without fee. You want to know your cost-break
[23:32] position, you know you're marketing dollars, how I will there, they're working. You want to know
[23:36] average fee. You know, of the kept cases, what a melt fees paid per case, what's the average
[23:42] pre-lit versus lit. All kinds of numbers we're tracking, but I think those are the high-level
[23:48] most important ones. It's amazing what the data will show you when you when you start tracking
[23:55] large amounts of data, it's amazing the trends that have become easily identifiable and the
[24:01] things you can recognize. My CFO predicts our revenue every year within one or two percent at the
[24:07] beginning of the year and it's just data. We know we signed up this many cases last year,
[24:12] this average fee. We know this we settled this much, this percent of cases per month and this
[24:18] many of this many in pre-lit. And when you start tracking all that data over multiple years and
[24:23] another that much data, the trends become easy to see and easy to spot. And from a business
[24:30] owner standpoint, it's invaluable information to know within one or two percent where you're
[24:34] going to end that year. Yeah, I couldn't agree more. Let's see forecast, you know, avoid those pitfalls
[24:41] of eye over hiring, under hiring. Yeah. All of every Monday, my CFO sends my partner and I, we call
[24:48] of the jumbo trot. And it's everything you can imagine that we are tracking every department
[24:54] reports up and and and has their report weekly. So every Monday afternoon we get that we
[25:01] need all of the every Tuesday morning and we're monitoring you know cases sign cases closed
[25:06] close without feet percentages average fees. How many settlements we're in this week? How many fees
[25:12] we're in this week, attorney case loads, paralegal case loads, all those good things.
[25:18] But when you compile that data and you keep that data in a way that you can understand
[25:25] it, it's amazing what that data will tell you and where it will lead you.
[25:29] And helps you make better decisions.
[25:31] Very smart.
[25:32] Thanks for sharing.
[25:33] Digger, this has been incredible.
[25:34] I'm really excited to have you speak at PimCon for audience that wants to connect with you.
[25:39] It has a case Louisiana.
[25:40] wants to send to you, wants to talk shop.
[25:42] What's the best way to get in touch?
[25:44] Yeah, on my side.com is the website.
[25:47] I'm email is diggeratonmyside.com, cell phone 318 3595069 Instagram, Facebook, all those good
[25:56] things you can find me there.
[25:58] I love what I do.
[26:00] I love legal marketing.
[26:01] I love talking about it.
[26:03] Anybody any time you have an issue in Louisiana or you have something, you know, maybe
[26:06] you want to bring us celebrity athlete to your hometown, call me, I've got some connections
[26:11] that maybe can make some some introductions for you.
[26:14] So, love to help.
[26:16] Amazing.
[26:17] Figure, thanks for coming on the show.
[26:18] Yeah, thanks Chris.
[26:19] What an incredible conversation.
[26:25] Digger is proving that you don't have to accept the industry standard.
[26:28] By leaning in a technology with custom in-house AI, tracking the exact data to drive profit
[26:33] and having the courage to reduce caseloads to maximize case values,
[26:37] he's built an absolute powerhouse down in Louisiana.
[26:40] If you want to hear more from Digger and trust me, you do.
[26:43] You need to be a PemCon this year.
[26:45] He is taking a stage of breakdown of his exact playbook for using name image and likeness
[26:48] deals to completely dominate your market.
[26:51] You do not want to miss it.
[26:52] It's happening October 4th through 6th in Scottsdale, Arizona.
[26:56] Head on over to PemCon.org, the Secure Your Take is Before They're Gone.
[27:00] I'm Chris Strier, thanks for listening to, First Linger Mastermind.
[27:03] See you next time.