475. Stop Automating Broken Processes: What PI Firms Actually Need Before Deploying AI | Yuval Goren, Kobargo IT

People

Companies

[00:00] Two conferences, same week, same audience.
[00:03] Most organizers would fight over it.
[00:05] But Bob Summary and I did the opposite.
[00:07] Lauddy Grond runs October 1st, 2.4th and San Diego.
[00:10] 10 Con runs October 4th, 2.6th and Scottsdale.
[00:14] So we've built a two-fer.
[00:15] 1999, get your boat.
[00:18] Two conferences.
[00:19] One ticket.
[00:20] One trip.
[00:21] Stocktree's in.
[00:22] Go to pmcon.org.
[00:24] Day I is not going away, you know, we could talk about the perception out there.
[00:30] But the reality is, if you're not at least looking at AI as a firm, you're going to get a line.
[00:36] It's the shiny new toy everyone wants to play with, the rushing in AI without solid foundation is a guaranteed way to be cash.
[00:43] Great technology is not going to fix a bad process.
[00:47] And I think a lot of fronts that's what they do.
[00:49] they do. You cannot automate a fundamentally broken system. To scale a massive PI from today,
[00:54] you need strategic IT leadership and bulletproof data security. Because if you get a wrong,
[00:59] your firm's reputation is on the line.
[01:01] How he did is one breach, one exposure, one volume of ability to really impact your reputation
[01:09] and it's one Google review, right? That's somebody latches on to it said, they can't be trusted.
[01:14] They miss handle my data.
[01:19] This is Personal and Dream AstroMine. I'm Chris Strire, founder and CEO of rankings.io,
[01:24] a legal marketing agency for elite firms, specializing in personal injury.
[01:28] Today, we're sitting down with the CEO of Kibargo IT to talk about the real-world
[01:32] application of digital transformation for personal injury firms.
[01:36] We cover why AI agents shouldn't be your first line of defense and intake, how to turn
[01:40] your rigorous data security protocols into a powerful marketing differentiator to win even
[01:45] more referrals. Why hiring a fractional CIO or AI chief might be the missing piece to
[01:50] leveling up your firm's operations and also your overall valuation. Let's get into it.
[01:56] Can you just give me a rundown of Cabargo, IT and what you do for PI firms just the big
[02:01] 8020 and then we can get in the weeds and get your annual. Yeah, I mean very simply we're a
[02:06] managed service provider. Although we take a little bit of a different approach, companies
[02:11] firms will outsource all their IT to us, we can manage it at the end, and just bring more efficiency,
[02:18] the right technologies, and really the security that's needed today around IT services.
[02:24] Hey, Isaac Hot topic, the JentTik stuff, everything going on, and we've had firms kind of
[02:30] dabble and I'm excited to talk to an expert and someone that actually is doing this for firms
[02:36] and some excited Abby on here and we're going to dig in the weeds on all of this.
[02:39] Yeah, let's do it. I mean AI is, you know, it's not going away. You know, we could talk about the perception out there.
[02:46] But the reality is, if you're not at least looking at AI as a firm, you're going to get left behind.
[02:52] So, let's talk about that. When you walk into a 50 person employee, you know, PI firm today,
[02:57] what's the biggest misconception the partners have about AI and what it's actually going to do for them?
[03:03] Leadership is always going to be a lot. Let's use AI.
[03:06] So there's a big movement initially to public, you know, they're dropping stuff in chat GPT, the free version.
[03:12] And that is kind of more of the people are putting in their own personal.
[03:15] And now, you know, start to realize that we needed enterprise plan for AI
[03:22] because it's all about controlling data, right your data, your client information.
[03:27] So, you know, they think it's going to do everything for them.
[03:30] But I think the biggest challenge is understanding the use case.
[03:33] And I think this is where a lot of firms falter and some don't move forward because this is the piece they're missing.
[03:40] Where does it fit? Where can I use it? And really understanding the setting some real expectations around the use of AI.
[03:49] Where can it help me most in my firm, in my operations? And really just making my people more effective.
[03:56] Let's talk about the front end.
[03:58] Let's talk about intake, captioning.
[04:00] A personal injure attorney has spent a fortune
[04:02] to obtain the lead, the opportunity, right?
[04:05] And then, and many of them are still
[04:09] reluctant to call it sales, but it sales and take it sales.
[04:12] So let's talk about the front lines.
[04:14] We're speeds everything.
[04:16] You emphasize AI powered intake.
[04:18] So, you know, is it back up?
[04:21] Is it the first engagement?
[04:23] like where do you see it being most valuable?
[04:27] So, AI, and this is including voice AI, right?
[04:31] Because there's a lot of talk about how do we use these tools?
[04:35] AI is greater collecting information.
[04:37] But when you're talking about your clients,
[04:39] you need to create relationships and people create relationships, right?
[04:43] And AI, voice AI in particular is getting better.
[04:47] It's a little empathy, you know, there's some great tools out there.
[04:51] This is my personal opinion because we're all in the same business, it's customer service.
[04:57] You got to create a relationship with your client to build that trust, to get that referral,
[05:02] to get that good review.
[05:04] So yes, AI for intake, it's great to collect information whether you're using intake
[05:10] or on your website or using walmatics and I'm not endorsing anyone, but just to give you an
[05:16] idea about these types of tools that leverage AI and more importantly have integration
[05:21] with your CMS. We could talk about that. The right technology, but it's got to fit
[05:26] your business model. So after hours, AI is great. Right? We don't want to turn is being up 24
[05:35] seven on call returning calls. So I think there's good coverage there. I don't think
[05:41] think first line of contact with a client or perspective client.
[05:46] Again, my opinion, the tools are decent.
[05:49] Take out a little bit of ways to go on voice,
[05:51] but I think we can't miss that point that humans create the connection.
[05:56] I think that's well said and I also like the,
[05:59] hey, you're an expert when it comes to technology,
[06:02] but like hey, you're saying frontline human,
[06:04] but you mentioned intake or I think fantastic from a live chat perspective.
[06:09] basically the logic-based AI component.
[06:13] So one of the things I've been an advocate of is the chase side.
[06:17] So most of the PI firms have a follow-up sequence of seven,
[06:23] the 14 days, and it's just kind of off to the next.
[06:27] And I've always been intrigued by that,
[06:29] because I understand the percentage,
[06:30] chance, that convert a client goes down considerably.
[06:34] But it seems like maybe AI could maybe bring back
[06:37] some of those opportunities.
[06:39] 100% right.
[06:41] So, you know, has that your lead list is building, right?
[06:45] Because a lot of, you know, don't make that first call.
[06:49] If they don't get a call back and then you're chasing them to get them on the phone.
[06:52] And obviously metrics we want to track as well.
[06:55] But the top firms have a process in place.
[06:59] Hey, I could certainly fit that model.
[07:00] Right.
[07:01] These follow-up calls get somebody on the phone.
[07:03] You know, and I would say in terms of how you build it out,
[07:06] You want to give, if you can get somebody on the phone, you collect that basic information,
[07:11] give me the opportunity to hand it off to a human. You know, we've had clients that have tested
[07:18] voice AI really just for backup, not as a primary, right? 9 to 5, 9 to 9, because we're going
[07:27] to hand it off to an attorney who's on call, but then it goes to a service, they're looking to replace
[07:33] the services of backup. And the only those calls between 9 and 8 AM. I think there's an
[07:40] expectation there that people are going to be like okay I'm going to give my info somebody's
[07:44] going to call me back. But that chase that you talked about the ones that don't answer the phone
[07:49] we're trying to call between 9 and 5 and they're working. You know, you gotta have that. And again,
[07:58] And the voice AI piece is not the end of all be all, but it can certainly fit your model
[08:04] and how your firm operates around intake.
[08:09] Speed Elite is everything, and using AI to chase down uncontacted opportunities is a massive
[08:14] advantage.
[08:15] But before you plug in the latest automation tool, you have to look under the hood.
[08:18] Most firms suffer from disjoin and undocumented workflows.
[08:21] It's you automate a broken process, you just get bad results faster.
[08:25] So as you will, if his engagement's always start by mapping out these foundational processes first.
[08:31] This is a big topic and I'm smiling because over the last five years we've done half a
[08:39] dozen digital transformation for law firms. And the thing that we run into are the processes.
[08:45] And we're finding that we need to get into some process engineering work. Right? Look,
[08:51] You know, we do technology.
[08:53] I'm not going to pretend to be an attorney and
[08:55] understand all the nuances around the business,
[08:58] but we've done a significant deep dive in
[09:00] understanding how you operate.
[09:02] Right.
[09:03] And I think all of that, the engagement starts with,
[09:06] let's define the use case.
[09:08] But the use case only works if you have a process.
[09:12] Right.
[09:13] So we dig into the process because the first thing we're
[09:15] looking to do, call it AI, call it automation.
[09:19] where are our opportunities to automate?
[09:23] And if you got one person in your firm is the lead
[09:27] and the end all be all on one process,
[09:30] you know what's gonna happen?
[09:31] No one else knows it is their process.
[09:34] Nothing's written down. There's no SOP.
[09:37] So we want to use technology.
[09:40] Look, I have a saying, great technology is not gonna fix a bad process.
[09:45] And I think a lot of firms that's what they do.
[09:47] that like okay let's just get the software and it's going to fix this process.
[09:52] It's not the way it works and a lot of times they're disappointed or project doesn't get completed.
[09:58] So again we will...
[10:00] Again, understand how you operate as a firm, because there's differences.
[10:07] And what are the use cases?
[10:09] And we're not jumping in with two feet into the pool at the deep end with AI, because you're
[10:16] going to spend a lot of money, and you're not going to get the value out of it.
[10:20] We look at where can we implement what's your team like, do you have a team that's talked
[10:26] that I'm about their process. I know I'm being a little for both, but I think it's important to
[10:31] set the expectation that there's a lot of great technology out there and you could go out on
[10:36] your own. You know, oh, here's something I like. I read it in the AI newsletter and you know,
[10:43] then you go down a rabbit hole. You mentioned right at the beginning, you briefly touched on data.
[10:48] There's this fragmentation there. How do you integrate all of them? How do you turn data into an
[10:53] asset and set up a liability in regards to powering the systems.
[10:57] So here's the other thing we've seen over the last five years.
[11:02] Data is everywhere and everyone has access.
[11:06] Right?
[11:07] So it's not just the data, but how do you secure it?
[11:11] Who gets access?
[11:12] We'll talk a little bit about that.
[11:13] But starting with the data, these digital transformations were moving everything to the cloud.
[11:18] For a couple of reasons.
[11:20] Obviously, COVID everybody's gravel together alone.
[11:23] That's pervasive now, right?
[11:25] A attorneys are there at the court.
[11:27] They need a access.
[11:28] You've got people who are working remotely.
[11:30] You have mothers, you have fathers.
[11:32] They need to take half a day, but they got stuff they got,
[11:34] got to do.
[11:35] I think for the most part, people really are interested
[11:39] in getting what they need to get done,
[11:41] but they need a little bit of flexibility.
[11:43] So the data's got to be consolidated.
[11:46] It's got to be in one place.
[11:48] But it's got to have a little more structure, right?
[11:50] It can't be your data from 10 years ago,
[11:53] you're still holding onto
[11:55] and you're paying a lot of money for it.
[11:57] I'm not, again, not endorsing,
[11:59] no endorsements for you.
[12:00] Like a big query, you lean it with snowflake.
[12:03] Like how do you think about the data
[12:04] where housing components that goes into,
[12:08] the cloud collecting it on the cloud?
[12:10] I think from most,
[12:12] if we're talking about $1550 users in a firm,
[12:16] I don't know that you need snowflakes with data bricks,
[12:19] We could talk about that as part of that KPI dashboard that we want to get to at some point,
[12:26] but this is just operational. You see a message not all onto the data. You've got data sitting
[12:32] in different places on prem, maybe in AWS S3 bucket, maybe it's in Azure, in SharePoint.
[12:40] And again, the thing that we've run into is data is everywhere. There's a lot of it that's been kept for a long time.
[12:47] It hasn't been cleaned, hasn't been segregated.
[12:50] So you gotta make sense of that.
[12:51] And on the plus side,
[12:53] they could potentially be some cost savings,
[12:55] because a lot of the data could be moved into
[12:57] the cold storage, which is pennies on the dollar.
[13:00] Right? If you're not accessing an all-time,
[13:02] why do we have it sitting in prime storage?
[13:07] You know, had a premium cost.
[13:09] I couldn't agree more. The other side of that is,
[13:12] you know, the security, the sense of information.
[13:15] You know, you argue that data security is increasing part of the firm's brand.
[13:20] Not just to compliance checklist.
[13:22] So how does a firm actually use their security protocols of them?
[13:25] Marketing asset to win more, you know, say B to B peer referrals.
[13:29] This is a big topic, right?
[13:31] I mean, this is your sweet spot because it's reputation.
[13:34] It's Google Reviews.
[13:35] You know, it's referrals.
[13:36] You know, I mean, that's a channel to get more business.
[13:40] And I say, first of all, publish your privacy policies.
[13:44] privacy policies make sure it's clear, right?
[13:47] You have to be very client-centric about how you handle their data.
[13:51] It's PI, it's PHI.
[13:54] Get your BAAs with your providers, any provider that's touching client data, you got to have a
[14:01] BAA.
[14:02] And for a couple of reasons, first of all, it shifts the oneness.
[14:07] I mean, you have responsibility, but now it shifts 50% to the vendor, right?
[14:14] So you gotta make sure that whoever's touching that data is operationally making sure
[14:20] it's secure.
[14:21] But that's your reputation.
[14:23] You talk about and use it as a marketing tool.
[14:25] Hey, we use technology.
[14:28] But here's how we protect your data because you're important to us.
[14:32] And to your point, that can really be leveraged as a technology differentiator.
[14:37] We're not just storing your stuff into AI.
[14:40] We understand the sensitivity.
[14:41] We know what's going on out there.
[14:44] AI deepfakes, fishing emails, you know, PHI is much more valuable than credit card information
[14:52] even. Because it's a lot of fraud type to it, right? I could submit an invoice to get paid
[14:58] for, you know, I had this medical treatment done and people are doing it all the time they're using
[15:03] other people's PHI to do that. So it's a big topic. All you need is one breach, one exposure,
[15:12] one vulnerability to really impact your reputation and it's one Google review, right?
[15:17] That somebody latches onto and said, they can't be trusted. They miss handle my data. That
[15:21] could set you back away. I see a lot of times the, in the courts, you know, the hallucinations and
[15:27] things like that as a risk. What other, you know, but what other just big risks do you do?
[15:33] A risk profile when you work with a firm and say, hey, like, you got to plug this. Like, this is a
[15:38] giant red flag. So again, a lot of this is operational, right? Having the right policies in place
[15:47] that are public on your website to address your client, but also internally appropriate use policies,
[15:55] AI usage policy, right? We talked about getting the enterprise plan, right? So you have a BAA,
[16:02] But you also have to mandate that you cannot use any other AI.
[16:06] Pick a platform, right?
[16:08] But have a policy internally.
[16:10] And also, again, this is a story you could tell about how we leverage AI.
[16:14] You could have policies for clients to hop down, right?
[16:17] If they don't want to use AI.
[16:19] But this is a lever that can be pulled and used to your advantage.
[16:24] You have to make sure your ducks are in a row.
[16:27] in terms of usage before you go full blown AI, make sure you're employees understand what's
[16:36] appropriate, what can we put in that? I would also say to err on the side of caution even if you
[16:41] have a BAA, redact. Redact before you put it into AI, there are tools to do that, right? Look,
[16:49] we want to leverage AI for efficiency and it's certainly going to be able to do that with, you know,
[16:53] generating demand, letters, chronologies, discoveries, all that stuff.
[16:59] You're going to get more efficiency, take that time and make sure that everything is verified.
[17:06] You can redact and then it's easy to replace if you use the word, but also make sure that nothing
[17:13] leaves your firm that hasn't been verified. Now a lot of the AI tools
[17:18] they'll give you citations, they'll give you the source.
[17:22] Go to the source, read the source.
[17:25] The time that you've saved on the, on kind of the more the admin operational stuff,
[17:30] let it read some of that time to make sure you're verified.
[17:33] There are plenty of stories about law firms being tagged by bar associations and courts
[17:39] for these hallucinated citations.
[17:43] So I think this is really a more of a discussion about policy and how we operate and putting
[17:50] those measures in place internally.
[18:02] Getting your data in the cloud and setting up strict AI governance protects your clients
[18:06] to keep your firm out of the crosshairs of the bar association.
[18:08] But even with the most secure cutting edge technology in place, your investment is completely
[18:13] worthless if your staff refuses to log in and actually use it. Change management, it's notoriously
[18:18] tough and getting your team to embrace new tech requires the liberate top-down leadership.
[18:22] So I wanted to know if people are still resistant to AI adoption, perhaps fearing it would
[18:27] cost them their job or the future or if there's been a change in how people view it.
[18:32] Are you seeing the barrier start to drop and people are like okay the AI's here, the
[18:36] capabilities are here talking about their resistance gap?
[18:40] So again, I mean, you got, you know, the younger crowd and I think this is important from an HR perspective too.
[18:47] The people that you're hiring, the younger people, they want tools, they want technology.
[18:52] So think about it that way too. You're going to get a lot of value from leveraging the right tools that work.
[18:59] The cultural adoption within an organization is led by the leader, right?
[19:05] You can look at there as there's a plenty of news out there that AI has a pretty
[19:09] negative perception.
[19:11] Right?
[19:12] People afraid they're going to lose their jobs and it's real.
[19:14] It's real.
[19:15] It's all the guy from Google.
[19:16] Who is the guy that gave the commencement and they were booing him?
[19:20] Yeah.
[19:21] Recently, the former Google CEO correct.
[19:23] And there was another guy that also they're talking to young people or trying to get
[19:28] into the market and they feel like hey, jobs are not going to be available because of AI adoption.
[19:34] like the culture in your organization,
[19:38] his paramount for technology adoption.
[19:41] So how you lead, how you present,
[19:44] presenting it as a tool, making sure
[19:46] and police on send look, this is gonna make us more efficient.
[19:49] And this is how it's going to help you,
[19:52] be more strategic.
[19:53] It's going to be a career opportunity for you, right?
[19:57] Instead of saying, okay, use these,
[20:00] put all your tasks in here, let's automate them, and then you got crickets and they're like,
[20:05] they're thinking on their own, what happens when I do that? Am I still here?
[20:11] So, and that has to be addressed, you know, as part of the cultural
[20:16] organization in the adoption of technology, look, I'm sure it was a
[20:20] same thing, you know, let's move to a Cloud CMS. Oh, it's a different platform.
[20:25] There's always hurdles, but at the end of the day, it makes the parallel legal, legal
[20:32] system the attorney's job is easier because they have better tools.
[20:36] Again, how do we position it?
[20:39] I think that's vitally important, and that's why I also say don't throw everything at them.
[20:43] Like, oh, voice AI agents, you know, totally changing intake, again, rid of intake.
[20:50] We're going to be agentic.
[20:52] You know, I don't think that's the right messaging at all.
[20:54] Yeah, agree. You know, it's funny like adoption and how things change. I remember when I started
[20:59] And we're not on QuickBooks anymore, but we had QuickBooks Desktop and then we had to push the bookkeeper to go to QuickBooks online
[21:05] Now where I can't even remember it's what we're on. We're on a whole different financial platform, but I remember that being just a push
[21:13] And that's not too long ago
[21:15] There's also that what came to mind when you're speaking is I listen to this podcast. It's called how to SAS by SHIV and
[21:22] And basically it's all about he just interviews PE, private equity groups and the whole premises
[21:29] how they think about adding value to any business say buy and one of the things they look at is how
[21:36] adaptable the organization is that they're going to buy which which kind of leans in the
[21:40] your point like you know if they're really adaptable they're more willing to use tech and make changes and
[21:47] and innovate.
[21:49] I mean, you know, ABS, MSOs, right?
[21:52] All of the P money that's going to make its way into P.I. Law.
[21:57] If you're thinking about an exit, if you're maybe five years away,
[22:03] you got a leverage technology to bring the value of your company up.
[22:07] They're not going to look at it as wasted money, but it's got to be the right technology.
[22:12] If you want more value for your business, put in the right processes,
[22:16] put in the SOPs right, leverage technology to grow your business. I mean it's the same thing
[22:24] when marketing, right? A law firm that's not using rankings right as opposed to what that is.
[22:31] They're going to have more value because they're doing all those things. They've got a marketing plan.
[22:37] They've got a process in place. It's the same thing when technology. What do you do it in
[22:41] So you're out of source.
[22:43] Right?
[22:44] Well, and I'll give you the plug too, right?
[22:46] So you guys have the, you know, the fractional CIOs and AI chief, right?
[22:50] So most, most firms are just going to have an IT manager, an IT director, I, you know,
[22:57] even even segment, you know, there's even sub segments of rev ops and things like that.
[23:01] It is handled, maybe just the front end as opposed to all operational complexity.
[23:05] But so talk to me about, you know, the difference of having, you know, a true CIO and
[23:10] in AI chief at your organization.
[23:13] You know, it's funny.
[23:14] I think this is started when we were a BIMCON last year.
[23:18] You know, we did a 60 second commercial boat,
[23:20] but I attended, and I'll tell you, I learned a lot of things,
[23:23] because I'm not a marketing guy.
[23:25] But the thing that became clear to me is about messaging.
[23:28] And I'm not going to lie, you know,
[23:30] we're like every other MSP.
[23:33] You know, our first initial contact is,
[23:35] we do help task, we do system admin,
[23:38] imagine you're not wearing a color your attack, who cares? I mean, really who cares? And the
[23:44] thing that I realized starting on that journey is that what's missing is tech and AI leadership
[23:51] for these companies. You look at bigger law firms, they can afford that higher than AI chief.
[23:57] They can afford the higher CIO. Most companies can't, and to be honest, they don't need a full
[24:03] time. But they need to have a strategy. We flipped the script, right? We're coming in with leadership.
[24:11] Because the level one support, the level two support, it's commoditized. I think we're great.
[24:18] We got great people, but that's what everyone says. Right? It's a consultative. It's the leadership.
[24:24] That's going to be part of the package. It's not, oh, you want me to help you with AI? It's extra.
[24:29] You want me to help you develop that's extra. I want to bring value to clients listen
[24:35] If you start and somebody says what you're goal and you say it's to make a lot of money
[24:41] I say well that's not really a goal. It's a result
[24:45] I've been doing this for 30 plus years
[24:48] I've had clients I liked and I've had clients I didn't like I work with clients I like because I want to be completely invested
[24:55] I want to help them succeed because their success is my success.
[25:00] So, as to be honest, I don't have such a big back-offest team that I need to worry about
[25:05] invoicing.
[25:06] For every time we ask and we have to do something a little extra, it all comes out in the
[25:12] launch.
[25:13] My goal is for them to be successful, for them to grow, to have the right tools, to create
[25:18] these efficiencies and make sure there are 100% secure.
[25:23] never a guarantee, but there are so many things that need to be done around security.
[25:29] And if you're trying to do it on your own, or if you're using your IT manager,
[25:33] that doesn't have that exposure in that market in technology, they're putting their
[25:39] figuring in the dive. They're not researching, they're not talking to clients, they're not doing
[25:44] strategy. So even if you came to me and said, look, I got internal IT, I'm going to say great.
[25:51] We can work with your team, we can direct them, bring a sent for leadership, bring a sent for strategy.
[25:56] Right? I'll give you an example. I know I'm being a little verbospo, I'll give you an example.
[26:01] Sure. I've seen clients look at software, get on the demo. They don't trial it.
[26:09] They don't actually use it and they go in and they sign a five-year contract. You know how many
[26:16] clients have gone into, they got five year contracts, five year leases on printers, why, right?
[26:24] And that's negotiation. That's part of the kind of that leadership. How can you negotiate?
[26:28] Vecta vendors, what are you really getting? My question is going to be a lot different when you're
[26:34] looking at a CMS or some other tool for intake. I'm going to ask about how does it integrate.
[26:41] Because now you sign a contract for a tool that doesn't integrate with anything else.
[26:46] Maybe they don't even give you an API so you can at least get a dashboard that gives you some
[26:51] visibility and insight into your company. So it's different, right? And these are my values
[26:59] and that I want to bring to clients. I love that. So for the audience listening that once to have
[27:06] Kabargo IT and take a look at their tech stack and bringing them into the future, look at their
[27:12] There are AI risks, score, or has questions about this podcast.
[27:16] What's the best way to get in touch?
[27:18] You know, collect with us, go bar.goit.com.
[27:21] We have an AI ready, this assessment.
[27:23] We also have a free download.
[27:24] We created a report, not a pretend report.
[27:28] A 2026 tech and AI report that you can download.
[27:33] You do have to give your email address.
[27:35] We will open bar, do you?
[27:36] I promise.
[27:37] But collect with me on LinkedIn.
[27:39] You know, and then we can have a 15-20 minute call and talk about whatever tech or AI related subject you want to talk about anything
[27:47] I could do that help and you're not going to get a sales pitch. I'm not that guy. I'm not a sales pitch guy
[27:53] Well, this has been amazing. So we'll we'll link it all up in the show notes. Thanks so much for coming on this show
[27:58] Thank you Chris. I appreciate it. And I'll see you at PimCut. Yes, I'm see you there. Take care
[28:03] Take care.
[28:07] If you want to scale a massive personal injury firm and increase your ultimate evaluation,
[28:11] you have to build processes that actually work before you throw software at them.
[28:14] By consolidating your data, enforcing strict internal security and bringing
[28:18] infractionally to ship to negotiate your vendor contracts, you stop being a reactive law firm
[28:23] and start operating like an elite business. Just like you need a strategic IT partner to
[28:28] to pull it through your client data
[28:29] and eliminate operational bottlenecks.
[28:31] You need to specialize and elite marketing partner
[28:33] to dominate digital search.
[28:36] If you're ready to stop burning cash
[28:37] on generic marketing strategies
[28:38] and want to engineer a pipeline
[28:39] to consistently delivers high value cases
[28:42] head and over to ranking.io.
[28:43] We've built the digitally infrastructure
[28:45] that puts your firm and from the clients
[28:46] who need you most.
[28:48] That's ranking.io.
[28:49] I'm Chris Stire, thanks for listening to.
[28:51] Personal injury mastermind, see you next time.